About us

Love for fishing

Greg Wright has always loved fishing that he devoted most of his life learning the ropes and spending his time tackling on different species. At five, he already began this hobby with his dad, John, and his two older brothers, Wayne and Brian. Having lived at Gold Coast, Queensland, they frequently visited the Straddie (Stradbroke Island) to fish.

Greg even recalls channel fishing and then climbing some berry trees to eat their fruits. Greg fondly shares his memories of making pocket money by selling flat head, bream, white and sand crabs to neighbours., In 2002, upon getting married and in moving forward with his career, he and his wife moved to Mackay.

From there, he still did not stop with his passion. He continued fishing and even thought of widening his horizons through online media. Bringing the community together In his hopes of sharing his passion, he developed this web community to bring together fishers and other individuals who have the same interests.

He believes that fishing is not only meant for those who can really catch fish; it is also for those seeking for an adventure of a lifetime. Fishing can be a form of family bonding. It tightens up the community as they enjoy being together, being free from life’s tensions – with or without a catch.


NOEBY Fishing Tackle Co., Ltd. was established in 2005, has 5 countries and regions , United States, European Union, Japan, Australia, China , well-known brands and more than 20 patented technology.

The company is equipped with professional R & D design team, and recruits number of senior designers and professional fishing hunters from Europe , United States, Japan, Australia to R & D variety of professional fishing lures, fishing rod, fishing line, fishing tools, fishing bag and other fishing equipment.

Since the establishment of the company, NOEBY Fishing has always maintained a better attitude : constantly strive for excellence, from production to marketing services.

At the same time, we continue to practice innovation and hire a number of international fishing masters to test our new products, each product success innovation has numerous times discussion and modification. Companies adhere to the excellent product quality and leading technology to create a brand, with the view of globalization to promote the brand building, and thus walk at the forefront of fishing tackles industry.

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